Welcome, summer.

In the wake of a weekend filled with blue skies, fireworks and BBQs, please allow me to introduce our old friend, summer... Albeit a few days late. Yes folks, as you may have noticed our Fresh summer surprise has arrived in the form of the strawberry-themed artwork* you see here. Like the food we seek, Fresh content is also seasonal, and it seems only fitting that our look change with the weather.

That said, this quarterly change-up seemed like a much better idea in theory than when I cracked open blogger last week and set to work updating the design. In fact, if Fresh carried a sound, you would hear one long sigh of relief coming from this author, followed by the snap of a Yuengling being opened. Sad, I know, but HMTL tends to make me a little skittish. But between blogger's user-friendly format and a few tips from the pros and a blog-saavy friend, Fresh made it through the change-over unscathed. It's a fourth of July miracle.


With that in mind, I plan on spending the next week or two seeking out and enjoying the sweet end of the strawberry harvest. I'll want to enjoy the strawberries' flavor before it's gone, so my thought is to keep it simple with a shortcake like this one, or possibly crank up the ice cream maker for a cool treat. And you?

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*An enormous thank you again to my friend Lauren for volunteering her design services and delivering such lovely artwork... And then doing the same thing three more times. Thank you, thank you my friend.